How much has POH spent on the production and marketing of Elixia to date and how much revenue have they received from sales?
Revenue is alot less than costs thus far. As you would expect from a new product.
Then more importantly, how much will this current campaign cost so that future sales may be measured against the investment.
They would know internally exactly how much it costs. They can clearly then measure sales against costs. Standard company process I would have thought. Are you implying that they wouldn't?
new announcement coming thru, page-17
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