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Of course this announcement isn't price sensitive and why would...

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    Of course this announcement isn't price sensitive and why would the market pay attention to it?

    All POH has effectively announced is: here is our marketing strategy for Elixia in Aus, we're going on TV for 6 hours. If anything, what the announcement doesn't say is more important, how much of the recently minted $7m is it going to cost and what are expectations for sales?
 
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