new announcement coming thru, page-28

Oscar,

Too bad HC doesn't support a private messaging function. If I could do so privately, I'd share the rationale behind my thinking in a way that I simply cannot do publicly. I know that the Elixxia form has been trademarked, but there are many reasons for doing so that don't involve plans to actually use the format. For example, use in another market, or a desire to prevent others from hitchhiking on the brand.

Frankly, I don't care what they call it. My interest is in seeing it introduced as part of the Elixia range tomorrow, and that is what I very strongly believe will happen.