This is the comment from Paul Brennan in the US market entry announcement. If there is latent demand it shouldn`t take too long for meaningful sales.
“Taking direct control of our destiny is a significant step for the growth of PolyNovo. The US is the largest reimbursed dermal matrix market and surgeons have good product awareness and we believe a latent demand of the BTM. Our clinical trial programs have also established good relationships with key opinion leaders, enabling our sales team to identify clear market entry opportunities”.
New article... a world first, page-11
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