i wasnt able to link to the fool article so I added this...

i wasnt able to link to the fool article so I added this excellent piece of analysis below.

Reject Shop Ltd (ASX: TRS)The Reject Shop share price has bounced from a low of $2.40 on 27 March to its current price of $6.10, after soaring as high as $8.28 per share in early July. Sales during the height of coronavirus pandemic (nationally), between 24 February and 15 March were up 15.1% compared to the same period in 2019. Cleaning, groceries, toiletries and pet care proved to be the strongest categories.The $64,000 question is whether the discount variety retailer can continue to sustain this growth over the longer-term. All eyes will be on the 2021 guidance that accompanies its full year result.While Reject’s 351 stores across Australia have combined annual sales of $900 million, a slide in earnings over the last 3 years can be attributed to the overstocking of too many low-margin items that simply haven’t been moving off the shelves fast enough. New CEO Andre Reich plans to staunch this slide in earnings by shrinking the product range by as much as 75%, and cutting inventories by a third.The share’s recent upgrade by Morgan Stanley to overweight is encouraging, and based on Morningstar’s analysis the Reject Shop share price is undervalued, with fair value set at $8.28.