Low cost, digital only (app based), 100% renewable energy according to a few news articles.
Should be formally launched over the next couple of weeks.
Given the limited details, it's a bit hard to know what to make of this. Generally speaking, I'm not a massive fan of multi brand strategies and I think TPG have enough brands.
Feels like price point and sustainability are going to be the differentiators?
Thoughts?
New brand Felix
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