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clock Created with Sketch. 24/05/17
15:30
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Originally posted by CaptainBarnacles
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Forgot to mention: What Steris was selling would have required making sales through the purchasing department of the hospitals and so on mostly. However now it is the medical specialists who need to be convinced. I think we will see a period of needing to get up to speed with the different marketing approaches, before he can become effective in the role. I suspect we needed a bit more of a geek type. Anyway - we will soon see how he goes, and I imagine the decision process was quite detailed.
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Well, he worked at Pfizer in senior sales and marketing roles in Asia and Australia from 2000 through 2007 so I would assume he is well versed in selling to medicos.
