new competition platform launched

Looks interesting.
http://www.qxq.com.au/qNews/q_ltd_launches_great_promotions

Great Promotions technology platform is designed to add an interactive element to sales promotions and lead generation campaigns by facilitating online games, competitions, scratch cards, instant win and a range of other customer experiences. The platform is designed to help marketing departments and agencies with all aspects of digital promotions including design and build, hosting, legal and fulfillment, campaign management and reporting services. CEO of Q Ltd (Sydney), Jon Ostler said he is excited about the launch of the Great Promotions platform and service. ?We identified an opportunity in the market to not only provide a suite of advanced promotional tools but also to help corporations who need a failsafe solution that meets all their privacy and data protection requirements and other legal obligations relating to promotions,? Mr Ostler said. The original technology platform was developed by Keyway Worldwide who have operated and developed it successfully over the past seven years powering many high profile promotions including; Weet-Bix,. Microsoft, Woolworths, NRMA, Jacob's Creek and Pirelli. ?Q Ltd has worked with Keyway for many years and so when the opportunity arose to purchase the technology Q Ltd snapped it up, along with securing the systems creator and technical director Stephen Dolier.? The Great Promotions? platform is incredibly reliable as it?s externally audited and holds ISO/IEC 27001:2006 certification. The platform is pre-approved by all Australian state regulators, and a number of promotion underwriters including Lloyds. ?All too often big brand promotions are run on systems that are vulnerable to fraud and hacking, fail to scale to peaks in traffic, have inadequate redundancy and backups and do not meet high enough standards of data protection.? Mr Ostler believes that the need for trustworthy and intelligent promotional technology platforms is becoming more of a priority as the scope for promotions evolves. ?With the ongoing growth of internet and mobile usage, we believe that every promotion will have a digital element and that advertisers will recognise that a truly successful digital promotion requires specialist expertise and robust technology,? Mr Ostler said. The platform?s list of features is extensive including; Instant Win, Scratch Cards, Rank & Win, Q & A, Trivia, Leader Board, Sports Tipping, Interactive Games, Unique Entry Codes, Coupons, Tell a Friend and Social Media Integration. -ends- For further information or interviews please contact: Naomi Joyce CP Communications Phone: 02 9922 1063 About Q Ltd (ASX:QXQ) owns a group of specialist interactive advertising and digital marketing communication companies. Each company is a leader in their area of expertise. The Q Ltd Group provides an integrated spectrum of interactive advertising and digital marketing services needed to interact with today's digital consumer. Q Ltd provide: Digital strategy & planning services, creative & technical development, search marketing & performance marketing, media sales (display, email, mobile, performance & data) and digital publisher representation. Q Ltd companies include: Thinq, Market United , First Rate, 3D Interactive and QEDigital (The Performance Network, The Great Sites and Great Promotions). Q Ltd has offices in Sydney, Melbourne, Perth & Auckland.