New contract, page-5

There is a genuine reason that sometimes it cannot be an ASX announcement, these reasons include:
1: There is an expectation that an ASX news release should include financial data and the customers don't always allow that
2: ADA have to get permission from a customer before they issue releases and that is not always forthcoming, even it is, sometimes that can take a long time to get through customer approval

See this as a special free gift to existing holders who see this news on the ADA website, it's additional income that others don't know about, and gives us either a chance to buy more shares or purely gives us the knowledge that ADA continue to win new business....
It's basically existing retail investor "1" - the rest of the market "0"

It's not often we get the upperhand, but in this case we do.