New fbr video inside..., page-23

Microsoft went first went into phones back in 2003.
This was before iPhone and before Google's Android.
There are lots of flops.
https://www.cbinsights.com/research/corporate-innovation-product-fails/
What these examples demonstration is just because some highly paid execs "have a plan", have been thinking things through for x number of years and do a few presentations doesn't automatically mean it will be a success. The details of the FBR construction method are clearly going to be different to what established builders and established customers are used to.
Disruptive business models work well when the actual paradiam isn't modified much. That was the beautiful part of how the H105 was sold in the prospectus.
This new construction house building method is not what we were promised in the prospectus. Ok, the world changes....sure that happens. But in my view FBR hasn't kept people informed enough over the journey and as a result of that behaviour FBR is more risky now as a long term investment than it was back in 2017 based on what we shareholders knew at the time of FBRs business model.

A further problem for the current share price is that FBR is not viewed as a tech company by the markets.
Have a look at the ASX webpage for FBR. The industry group is "Capital Goods"
What part of FBRs WaaS business model is "Capital Goods"......none of it.
https://www.asx.com.au/asx/share-price-research/company/FBR/details