Hopefully this range will bring a new group of customers to the brand. This has the potential to start a strong online international sales campaign from Australia.
As I have said in previous postings Adairs has very strong momentum and here is another example of what a good business this is.
************************************************************************************** 'I'm in love': The stunning new Adairs homewares range thousands of shoppers are racing to get their hands on - but you'll have to be quick
Australian homewares store Adairs has collaborated with Miimi and Jiinda
The Aboriginal mother-daughter duo have created bright and bold patterns
The collection of linens and homewares was released on September 24
It has almost completely sold out online in one day, with customers raving
There are printed sheets from $199.99 and quilted cover sets from $219.99
Australian homewares retailer Adairs has collaborated with a mother-daughter artist duo for its latest range of quilts, sheets and lamp shades - and the stunning buys are already flying off shelves.
Lauren Jarrett and Melissa Greenwood, who create art under the name Miimi and Jiinda, have produced a series of bright and bold pattern sets for the luxury store that pay homage to their Aboriginal roots.
The signature hallmarks of their distinctive designs are expressed in the $199.99 organic cotton bedlinen, $39.99 eucalyptus and bergamot candle, $199.99 printed table lights, $29.99 makeup bag and $19.99 lunchbox.
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Australian homewares retailer Adairs has collaborated with a mother-daughter artist duo (pictured) for its latest range of quilts
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Lauren Jarrett and Melissa Greenwood, who create under the brand name Miimi and Jiinda, have produced a series of bright and bold pattern sets
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The signature hallmarks of their distinctive designs are expressed in the $199.99 organic cotton bedlinen, $39.99 eucalyptus and bergamot candle, $199.99 printed table lights, $29.99 makeup bag and $19.99 lunchbox
'When the opportunity came up to collaborate with Adairs, we immediately said yes. We have personally always been big fans of the brand and their quality products,' Melissa said.
'As our business expands, we feel collaborations of this nature are the perfect way to share our story and culture while showcasing our art to the wider population.'
Each of the designs in this collection is inspired by the Gumbayngirr land they live on and the stories passed down through generations.
In every piece, the pair express their deep love and appreciation for their culture and identity as Aboriginal women.
The collection was launched online and in stores on September 24 and less than 24 hours later many of the popular products have already sold out online.
'Fantastic! I signed up before placing my order this morning. Can't wait for my order to arrive. Congratulations on the huge success of your range; I knew they'd sell out quick,' one woman wrote on the official Miimi and Jiinda Facebook page.
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Adairs customers were thrilled by the collaboration and have been busy purchasing all manner of cushions, towels and throws
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A third added: 'How gorgeous! I'm falling in love with the beauty in your designs. Very feminine too'
'The most amazing and beautiful bed linen. Thank you ladies for sharing your beautiful art with everyone. I feel very lucky and privileged to have been able to purchased the set for my bed,' another woman said.
A third added: 'How gorgeous! I'm falling in love with the beauty in your designs. Very feminine too'.
Those that are members of Adairs can save 20 per cent on the full range of products, which also includes cushions, rugs and robes.
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