new Lifx packaging, page-23

Wrong sales are bad when you can't make a profit and burning cash.

14m or 18m?

Sales are growing but the exspense of the company grows with it. Therefore cash burn Is still highier than profits.

May sell some $10 lights but how much profit?
We have no idea.

Definitely not close to cash flow positive due to the way they receive money. So if you look at the webinar they had 8.3m in reciepts and actual money but the actual money was way lower without the receipts. This is why they burn. They recieve money on average 6 months after purchase from following the 4c. This is why they constantly keep burning.

I'm only telling you this because it may save you money.