Like you, I question 'why change'.
One doesn't want to be churlish or small minded, but even the colour is unattractive. Mr Pantone gives us plenty of choice so why select one that's not overly easy on the eye? And what's wrong with the green, instantly recognisable WOW logo?
If companies can afford to pay consultants hundreds of thousands of dollars or more to design such rubbish, it begs the quesion 'in what other areas is WOW stupidly spending shareholders' funds?'
New Logo - new image and design but…, page-3
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