I probably should try to justify that ^^When you look at gross...

I probably should try to justify that ^^

When you look at gross profit from NCM operations and how much investors are willing to pay for that exposure on a quarterly basis, for donkey's years investors have paid $1 in NCM shares for exposure to $12m-16m of profit. That tight historical relationship broke down around Q4 FY13, and has now reached $35m of profit per $1 paid in NCM shares. If the NCM shares were to track back to the mean, then share price has to increase to $20 to $26 :) Neat, eh?