The company has said they cover 60% of the independent optometrists. My understanding is that this excludes SpecSavers and Luxottica (these two combined are ~40-50% of the oz market from whata I can ascertain). These big chains obviously have their own internet and online systems.
At 60% of what is left, they would likely be the largest in the country I suspect, but really splitting hairs. Regardless, 1ST have 1200 optometry stores as per their AGM update up from late last year.
Exciting times ahead if the traction and revenue/sales can continue. Just a taste so far, in one vertical with one contract.
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