New Pantene Product??

In Unilever's conference call last week, CEO Paul Polman said his company's Tresemme was within striking distance of leadership in U.S. daily haircare – including shampoo, conditioner and styling aids – as it moves into more premium products. IRI data for the 52 weeks ended July 12 show Pantene with $638 million in sales, up 3.9%, vs. Tresemme with $603 million, up 6.5%.

Pantene, meanwhile, is preparing a summer launch of "once-in-a-decade new shampoo and conditioner product innovations" built on proprietary technology, Mr. Lafley said. Even without that boost, but aided by "3 Minute Miracle" styling products, he said Pantene's 4% sales growth last quarter meant "modest market-share growth in the U.S. for the first time in several years."

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