Am I missing something here?The microplate shown in the picture...

Am I missing something here?
The microplate shown in the picture on blog is a standard 96 well microtiterplate. This is what is already used in the 2G and 3G products.

3 of the supposed advantages of this patent (see below) relate to standard microtiter plates and hence the existing products.

microplate hardware is common and generic;
manufacturing and hardware costs for microplate assays are reduced;
high degree of automation makes it more attractive to the labs.

Therefore these advantages have nothing to do with the patent.

Be careful. Mis-information like this will reduce the credibility of the blog.