New Philips Minicare study, page-14

Yes, or give them a deadline by which to have committed or risk a 0.5% increase in royalty expectations, expanding incrementally over time until capped at a maximum figure.

A company like Phillips would see it as belligerent, for sure, and while it could possibly jeopardise a deal, we need to earn respect, above all.

If the company truly believes in its future, then it will be just fine without Phillips.

By the way, to all those urging the need for patience, a word of advice - there is a difference between "patience" and being a sucker.

Phillips has had more than enough time to commit to us, but are (in my opinion, of course) stubbornly trying to work on their preferred option (going it alone) if possible..... but keeping us hanging on in case they need us.

It's no different to any personal relationship where one day to another, "You're really nice and I like you a lot, but I'm waiting to see if so-and-so asks me to the formal first."

That's not the basis of a successful relationship and Person B has no standing.

It's time to go all-in - sometimes the best way to play even with a weak hand, if you sense the other guy is bluffing.......