Crazy crazy good value. This makes them hands down the best value "premium" ISP in Australia.
At that price range we have bundled phone + internet): Telstra - 50GB for $60/month iiNet - 200GB for $50/month
At the next tier up: Telstra - 200GB for $80/month iiNet - 200GB for $50/month, or 400GB for $70/month
On the Naked DSL side we have: TPG - 180GB for $60/month (uploads + downloads counted) iiNet - 100GB for $60/month TPG - 200GB for $80/month (only downloads counted) iiNet - 400GB for $90/month
My understanding is the vast majority of customers are in the $40-55/month price range.
My view as a consumer (and having used all 3 networks) is that the Telstra network is marginally better than the iiNet network (in particular they have better routes to Asia), and both Telstra and iiNet crap all over TPG's network.
I would recommend TPG to users who are extremely budget conscious and aren't into gaming (TPG's network is too badly managed for gaming), and I'd recommend iiNet to anyone else now. I would recommend Telstra Cable over iiNet in the cases where they are too far from their telephone exchange to get a fast & stable ADSL2+ connection. There is no reason to use Telstra ADSL.
So for those reasons I think iiNet are in a really great position. They're better value than Telstra in the "premium" market, and they're competitive even against TPG whose service is "budget". I don't mean to disparage TPG as they clearly have a solid business model as evidenced by their customer base but it is a low cost, lower quality network.
I just wish, as a shareholder, that I could see the costings behind this. :D
IIN Price at posting:
$2.64 Sentiment: Buy Disclosure: Held