Hey Champ, the share price is tanking as a consequence of the...

Hey Champ, the share price is tanking as a consequence of the declining profitability.

Admiral thought about helping management with new ideas, but this is not some high school project, we are dealing with real money and a commercial enterprise. Shareholders have lost real money.

Marketing 101 articulates how the market leader is the most profitable position, Korvest Galvanising and Ezystrut are both leaders in their respective fields, obviously management forgot to read the book.

As far as new products, they have / had them, but more to the point, they are just getting smashed through their own incompetence. Where do you start when you have no idea about the foundations of success in this type of business, there lies the problem, most of the people that had some idea were either sacked or left.

This business has all of the ingredients to be successful and can be turned around, however based on its recent track record, it would clearly seem to be beyond the grasp of current management.

Given the current position of the business, it would seem reasonable for the MD to accept that he has failed to deliver shareholder value and step down from the position.