About a year ago management flagged that there would be more...

About a year ago management flagged that there would be more focus on social media as a form of advertising to reach the core audience.

Fast forward a year and the facebook page and Instagram page have a combined 180,000 followers - double last year. Each 'like' is free advertising on a powerful social network and if you look at the comments on the posts that TRS makes, many are referrals from commenters to friends and family to buy the item in the photo.

Innovative strategy, and they seem to be executing it well. Will be interested to see if there is any comment on it in the upcoming update - but a free audience of almost 200k for your products is a good start