Absolutely terrible news for the share price and I can definitely see why they didn't announce this abject failure to the market.
I won't be surprised if this gets sold down when investors realise that once this new product takes off (as it will), resultant 4Cs are going to look sooo bad when we spend all our income from previous sales to buy yet more stuff to mark up and sell at 40%+ margin to all those needy Indians that love wearing colourful clothes in a hot environment. Not to mention those needy Americans who may not want pure white sheets. This is a disaster.
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