This is from Ten’s 2007 annual report. Gives a brief background...

This is from Ten’s 2007 annual report. Gives a brief background on Mr Freedman. I did some quick searches online and he has substantial holdings in Bionomics, Prima Biomed and Carrick Gold. I stopped looking after that but it seems as though he is a big investor like R. Healey. He obviously thinks there is long-term potential in ELK.

Laurence S Freedman AM
ASA, F Fin, MAUSIMM (Age 64)
Director of Ten Network Holdings Limited since February 1998 and of The Ten Group Pty Limited since March 1994. Founder of The EquitiLink Group. Director of a number of investment companies listed on the American and Canadian stock exchanges. Chairman of The Freedman Foundation.
Mr Freedman is a member of the Nomination Committee of Ten
Network Holdings Limited and the Executive, Remuneration
and Corporate Development Committees of The Ten Group
Pty Limited.
Other Current Australian Listed Company Directorships: None
Former Australian Listed Company Directorships in Last 3 Years:
None

http://tencorporate.com.au/library/documents/TEN%20AR%20FINAL%202007.pdf