New Target - $4, page-266

The best thing about BIG is that as an investor you benefit but the end customer does not suffer as a result of investors being involved, they get a quality, affordable and game changing product.

It's rare to find public companies that can balance the needs of both investors and end consumers so well and deliver value to both without alienating one or the other.

Good company, good management, good product, good space. Bring on 18