All very good point, I strongly recommend you send these...

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Storm_chasor

3,491 Posts.

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11/09/24

10:41

Post #: 75623533
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Originally posted by bjk007: ↑

Whilst it's great news on the 1st build, I was disappointed with this video.
Missed the mark on a number of the key selling features.
Why show the Hadrian X arriving on the low loader, as this is not how it will work in realty ?
Where were the time lapse video's of the Hadrian X unpacking, set up and packing up ? Emphasis the potential to be in/out in a day.
Should have been a video of Hadrian X driving into the sunset, by implication finishing at end of day.
Not sure why you have a close up of the two misaligned blocks. Whilst this is the realty for some blocks, that is where the 3 person fixes these in the finished product.
No English narration during the video to highlight capabilities. Much more effective than hard to read text overlays. The primary customer ATM is US English speakers.
Lack of metrics (eg. lay rate, build completion within 1 days etc), even to say "expect to build a 3 bed in 1 day".

After all, this is marketing video and none of the above comments are even stretching the truth (unlike most marketing video's).

The good points of the video were:
did show the build progression.
did not show someone with a sledgehammer taping lots of bricks
showed the lintel placing part of the process (selecting what actually happens) and then the progressive laying of blocks on the lintel.

This looked like a normal FBR produced video, nothing special. Hope their US media consultants are taking this footage and working on a real promotional video. Make something a bit more slick and more effectively sell the benefits !

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All very good point, I strongly recommend you send these feedbacks directly to Mike Pivac over LinkedIn.
FBR Price at posting: 4.1¢ Sentiment: Buy Disclosure: Held
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0 Great analysis

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