I agree. FBR are not flush with money and they only have ONE...

I agree. FBR are not flush with money and they only have ONE Hadrian X. Why waste their money on marketing to the general public when they can't even point to working Hadrian X actually building lots of houses in the US yet. Even when they do, it's only ONE. The current share price reflects that the business is still on a promise of what the future might look like. Their "marketing" is focussed on the important people at the moment. The builders who will be actually buying the service. This is their number one target and these builders are effectively going to be the one's whose enthusiasm or otherwise for the service will determine if the JV is signed.

In the short term who cares about the share price ? What does a big increase in share do for FBR operationally ? Seem to be a lot on people on the forum who are just focussed on wanting this share price to magically go to 50c tomorrow. It's not a dot com stock. Longer term the share pricing will settle to reflect the actual business fundamentals and the expected 3-5 year growth plans. Unlike many dot com which were then worth nothing. For those with a few extra $ free, at the lower price can continue to get an opportunity to buy more at a good price. Think there are a lot of impatient investors.

Currently spend all the money necessary now to market to the one who will actually buy the service. If the JV does not get signed, FBR will flounder for a while to get into the market via another route and all the broader marketing is a wasted.

I DO HOWEVER AGREE, once this is up and running with several Hadrian X's operating in the market and a manufacturing agreement in place, then it becomes worthwhile to really start marketing to the broader investment community. This will be needed to really push the 5-10 year possibilities as an outstanding investments opportunity. As there will be real evidence of an operating business actually being in place, viable mass manufacturing path, Hadrian X's highly utilised in the field delivering results and clear view on future high demand. At this point there will be a lot more powerful messages from builders on why this is the future with the real world experiences. The real money is convincing the sophisticated investors and investment funds on the long term future. They will want real evidence. I expect there will be another capital raise required next year for FBR and they do need to have the marketing in place to ensure the highest possible share price at that time to minimise any dilution.

In the short term, I'm happy for them to invest their limited funds on actions to get over the line with JV and create a real business. Share price will look after itself.