Hey Nr Nick, disagree on orange being divisive corporate colour. Supposed to be attention grabbing, visible and appeal to youth, innovative. Widely used ie TEMU, Amazon, JBL, Harley Davidson
& yes blue is seen to be a standard for tech companies, ARM, IBM, HP. DELL, Lenovo, Qualcomm etc, particularly in the US. Blue supposed to convey trust, reliability, professionalism.
So blue rebrand looks to me to be part of the strategy by brainchip for US entry
Imo, dyor.
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