Masters already is increasing market share with extra punters as per the latest sales report, but the bottom line is they are losing profit margin.
getting extra punters through the door will not solve this if you have to basically discount with rewards to get them through the door anyway, but rather just make things worse.
something is already ingrained and inherently wrong with the modus operandi of operational costs with Masters in general and that is why extra foot traffic makes no difference to the all important overall profit numbers.
cheers crazypunter
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