It’s very on target with the target audience.... I recon that’s me, plenty of disposable income but don’t like using credit cards. They have chosen a song that leaves it’s self open to becoming viral on Tik Tok even if it’s just people playing with there jacket zips it will get tagged. Even the use of Nick... every one either loves him or hates him so people will react to his clips in the add
New Zip brand campaign - 'Can I Zip It?', page-24
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