It's a marketing expense in every way shape and form.
If I was a shareholder of the company I would be tabling a motion to replace the entire board.
They launched two years before APT and had a "Greenfield" to attack but spent under budget on marketing let APT race ahead and now after the horse has bolted they decide to increase marketing above traditional levels when the market is seeing more competition and signs of user fatigue
iMO that's why they have lost money for eight straight years and the losses are increasing
New Zip brand campaign - 'Can I Zip It?', page-19
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Last
$1.20 |
Change
0.055(4.82%) |
Mkt cap ! $1.346B | |||
| Open | High | Low | Value | Volume |
| $1.15 | $1.22 | $1.13 | $10.58M | 8.991M |
Buyers (Bids)
| No. | Vol. | Price($) |
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| 2 | 18716 | $1.19 |
Sellers (Offers)
| Price($) | Vol. | No. |
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| $1.20 | 38917 | 2 |
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| Last trade - 16.10pm 06/06/2024 (20 minute delay) ? |
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Last
$1.19 |
Change
0.055 ( 3.75 %) |
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| Open | High | Low | Volume | ||
| $1.15 | $1.22 | $1.13 | 4596939 | ||
| Last updated 15.59pm 06/06/2024 ? | |||||
| ZIP (ASX) Chart |