Less than professional journalists (the term is used quite loosely) write articles where most of the facts are missing and an accurate account is not presented. They generally do not make claims about organisations but insinuate and lead the easily led to draw irrational conclusions.
It is these individuals who are rambling.
Umm! It looks like they are going back to their old playbook on this.
From March last year in SMH (a Fairfax paper?) re Harvey Norman and AFR claims
"This has got to the stage where there's manipulation going on and we've got to be very careful," Mr Harvey said. "I've been doing this for 56 years now and ... our reputation is impeccable over a long period of time and now there's this insinuation by someone saying that we have fake accounts and property with fake valuations and zombie trusts."
In the ASX statement, Harvey Norman said an article in Saturday's Australian Financial Review made "false statements and assumptions and then proceeds to make assertions and draw conclusions, which are also false, based upon those false statements and assumptions".