It's all about that shroud.
Gotta look good.
ZBM is clearly a superior product, but it looks clunky.
Even at utility scale, this makes a marketing difference. It's about image.
Tesla Powerwall could be - and I believe is - an inferior product, but it looks good on the outside, so its easy to sell.
I am encouraged to think Simon H understands this. I think he said something about it, somewhere.
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