Call me old fashioned but I love this type of selling, gives me the opportunity to buy.
Somewhere down the thread I read "signed a contract with Group M, so what?" have a gander at what is going on with programmatic, look at what it is ADJ actually offers - the Adslot platform which enables publishers to trade inventory efficiently at scale, combined with Symphony, an trading and workflow platform for tier one media agencies. Both sides of the fence.
Then take into account Group M is one of the world's powerhouse media buyers owned by WPP.
Sir Martin Sorrell buys companies like ADJ just as you or I would buy Cornflakes. Take a look at the WPP website and the companies they own. Then take a steady hand and hit the buy button. That's what I'm doing.
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