Yes, you're right. No wonder it seemed familiar. But just posted...

Yes, you're right. No wonder it seemed familiar. But just posted on LinkedIn for some reason.

Marketing is important for any business, so I'd be happy to see this area grow within our usual tight financial controls. Birla will take care of the pilot spin, so things can go in parallel. While I'm long term on this one, getting greater attention results in increased share price when there's a good story to be told, which in turn allows for less dilution when seeking capital from time to time. Good for all shareholders. I think we are approaching the point where marketing alongside the anticipated good news flow and technical success will all complement each other in how the company grows.