It is a big deal of course with the technology now de-risked, but there's a limited audience. That's why marketing is needed, and they seem aware of that. I expect the marketing side to continue to ramp to the point in time when some well known brands sign up. Not unusual for quiet little achievers to have this issue as they were primarily focussed on developing the technology, but once word gets out interest can rise dramatically.
I'm comfortable we'll have a good year ahead of us.
News and media, page-617
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