their whole food brand is based around regenerative farming that...

their whole food brand is based around regenerative farming that is good for the environment including the ethical treatment of animals.

"Products launched into Western Australia’s food service and restaurant sectors feature ethically treated Blackwood Valley Beef, Black Point Beef, Runnymede Farm Beef, CB Farming Lamb and Parker Farms Lamb."

"We are the world's only publicly-listed company seeking to deliver '4 Returns' - measurable outcomes on financial, natural, social and inspirational returns."

"These regenerative practices not only mean healthier plants and animals, they help fight the climate crisis by pulling carbon from the atmosphere and sequestering it in the ground where it belongs."

"We work with Nature

Soil and plants. Herds and grasslands. Bees and flowers. They’re all examples of Nature being a team sport. We all know that trying to control or dominate nature backfires. The land becomes degraded, the animals die off, the food becomes empty and ultimately our lives become poorer. So we work with Nature."