News and media, page-29

In my mind the ideal for WOA oat milk would be to reach a similar status as Bonsoy. Amongst soy milk drinkers its almost a meme that Bonsoy is the superior option that you have to set aside a couple of dollars a week for because its clearly the best (albeit more expensive) option. Whenever there's a discount everyone shares the news and tries to stock up because you want to have some on hand at a given time. I think that Oatly currently holds that spot in the oat milk market however I feel that if the team can make the product sufficiently high quality we can reach that same level of status through word of mouth. The sharp design and the fact its Australian/sustainably made should definitely help.