I agree with this.
Meat is part of agriculture sure but it jars the narrative about the environmental and health aspects of plant based protein, especially when that is the main goal. They'd be far better off sticking with the plant based theme as it is more consistent with the company identity.
Maybe sell the meat with the dirty clean branding as it actually fits- rebrand the vegan/vego range with something more appropriate.
Hopefully just growing pains.
I agree with this. Meat is part of agriculture sure but it jars...
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