News and media, page-57

Haha, have an upvote for the Big Lebowski reference (assuming it was intentional) - great movie.

All non dairy milks compete with OatUp IMO. They are playing in the same sand pit.

I drink my coffee black but have been using soy for my muesli. I’ll happily switch to OatUp when I can get it. I love the taste of Oatly but don’t have a vested interest in their business so won’t wear the extra cost. Almond milk tastes like dirt IMO. Haven’t tried macadamia but I have a vested interested there too so happy to give it a go haha.

People drink non-dairy milk alternatives for a variety of reasons - some health related, some environmental. OatUp should tick both the health and environmental boxes but needs to be price competitive. Soy will lose market share over time to more sustainably produced plant milks IMO as it’s got a large environmental footprint