Govt intervention on travel/tourism and events around the world makes any effort to improve the marketing and sales situation for ATL very difficult. Control of expenses, selldown of stock at discount prices (already happening) and generally bunkering down and placing themselves in a position to respond to the upswing when the uncertainty lifts IMO seems to be about all they can do. This announcement pretty much spells most of what I have said out so IMO they are acting coolly and responsibly to a very nasty scenario for their industry. Unfortunately I took some advice to buy some time back so I am locked in unless I want to crystallise the loss and buy an icecream.
ATL Price at posting:
15.5¢ Sentiment: None Disclosure: Held
