I really like the last paragraph here. Being the No.1 cheese brand in retail Australia makes it tough to give up however, also that releasing the brand would create a formidable competitor.
I can totally understand why Fonterra refuses to settle but again this expensive circus is at best only buying time as the agreement sunsets in 2022.
Both the companies need the profit spent in this fight, where’s the integrity.
I really like the last paragraph here. Being the No.1 cheese...
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