I have been watching BIG for a while now. I like what I see....

I have been watching BIG for a while now. I like what I see. Cost ramp ups are to be expected as a business matures. What would make this company different is the speed at which they may get to cashflow positive. I would only be concerned on expansive costs if in 2 years if that was still a trend. Got to spend money to make money! If this is a true SaaS play then the tech behind BIG becomes crucial and tech costs money, but is worth the cost as it will give the business a far more protectable position.