Agree that the market was likely focusing on this. However,...

Agree that the market was likely focusing on this. However, there are several reasons why second half margins would be lower than the first half including additional working capital expenses and international expansion costs as well as growing the workforce aggressively in order to tackle the large pipeline of work BIG has.

I think that the gross margin will grind far higher over time as the business scales, revenue continues to grow exponentially (30-40%+ Q/Q growth) and as the business deploys its AUTOGEN technology to automatically generate salable video content, particularly for lower value clients.