Having overseen bookshops in the university scene on campus,...

Having overseen bookshops in the university scene on campus, online and general bookshops I was keen to see if they could impact that student market as I know how lucrative it is. International student arrivals would have an indicator for me personally, and we know where that is at.
Also not a fan of announcements such as "BKG smashes prospectus forecasts" , keep it modest please.
Prospectus had a theme of founders wanting to realise their investment. Not really grow the business, which should be number one for investors.
Others may disagree, but for those reasons I never pulled the trigger, glad now. Good luck with it. Business can be a winner, but plenty other stocks out there.