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03/09/18
10:07
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Originally posted by Wise_One
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Ok - lets think about this for a second...
We know McDonalds is arguably one of the highest regulated franchises in the world by way of 'head office' decisions / approvals. This is one of the reasons its been so very successful over the years.
Almost certainly, McDonalds Australia (head Australian franchisee body) would have had to sign off on the installation of the Buddy OHM for the location / locations that have been used. Also, the fact that there is a 5-yr term adds weight to my argument that head-office would have had to approve.
Now... for head office to approve something 'new' for the franchise which is arguably the best 'well oiled machine' in the fast-food world, there would have had to be a pretty serious business case lodged with them.
The pitch would have been along the lines of being environmentally responsible & a good corporate citizen etc etc etc given the product that Buddy offers.
Now... assuming the above... It would be extremely reasonable to assume that head office is watching the impact of this rollout very closely as it is something they can roll out nationwide & then globally.
This could very well be an amazing stroke of genius by McDonalds by way of a marketing strategy to further differentiate themselves from the pack - remember they were the first fast-food business to introduce their 'healthy options' menu - so they do like first mover advantages...
They could call themselves the first global fast-food franchise business to be carbon neutral (with BUD's CaaS product) or the first to be energy responsible (with the OHM pack) - or both!
This could itself re-rate it back to all-time highs in the near term given the fact that there are tens-of-thousands of McDonalds stores globally & for each of them to pay US$750/month to call themselves 'carbon neutral' & 'environmentally responsible' is a very small price to pay for the goodwill millage they'll get out of it...
What a great way to start the first day of spring!!!
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A McDonald's franchisee and HO would be more interested in food safety monitoring.
Using the Buddy Ohm Sense to monitor temperature/humidity, monitor refrigeration levels and equipment.
Eg:
Another layer of protection that multi-site businesses can add is wireless food safety monitoring . It means that food safety managers can see what is going on across the whole business in real-time from any location . It can also help prevent problems slipping through the net or going unnoticed as instant alerts can be set up to inform managers if a task hasn’t been completed or if a cold or hot storage unit has fallen out of it’s safe temperature range.
Roughly two-thirds of food safety violations actually have nothing to do with food. Some of the most common violations relate to record keeping, cleanliness and equipment being poorly maintained. Here’s how wireless food safety monitoring can help:
Wireless sensors on cold-storage or hot holding units can monitor temperature, humidity and door open/close status automatically, around the clock.
Safeguard your HACCP plan
If food safety is compromised – by incorrect temperatures, equipment malfunction or staff failings – you’ll know right away.