I think you're right. The killer instinct is not there and there's not been anything new or innovative that has impressed the market .Ginger coke, hmmmm. not gonna cut it. Might be time to clear house and bring in some gun C level suite. Current batch haven't done anything new or innovative that some very average middle managers could have achieved.
Status Quo and boring as she goes . It's an iconic brand but needs some more fizz back in the business.
At the right price it's a safe defensive for some balanced holdings.
And remember always sell before they report. Look at the last few years on the charts, like clockwork they move up then report and back down we go. You can set your watch to it.
