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Selling goods below cost
While selling goods at a below-cost price is usually okay, it may be illegal if it is done for the purpose of eliminating or substantially damaging a competitor. This is known as predatory pricing. Whether the law has been broken will depend on a number of factors, such as how long the goods were sold below cost and how much market power the seller has.

Your kidding right?! VAH eliminating or substantially damaging QANTAS? Try the other any around. QANTAS should be done for predatory pricing by your fallacious arguement.

QANTAS had the resources and the motive to carry out such a practice. In fact they did with the “65% market share line in the sand” the Joyce quoted. It resulted in such a capacity oversupply war it hurt VAH more than QANTAS.