Agree that every consumer can exercise his right to not purchase...

Agree that every consumer can exercise his right to not purchase products from an Australian winery on the basis of any factor he chooses, such as full (or even partial ?) ownership by someone who is "Chinese". @Korjan rightly pointed out that the definition of "Chinese" should matter though -- at the very least -- if one was to propose using ethnicity as a foundation for action (sarcasm intended). For example, is the determining factor Chinese ancestry per se, or someone holding a PRC passport but not supporting these tariffs? Or are we targeting only those owners that are members or relatives of the Politburo that could affect a change of the tariff categories? Shall we boycott TWE's products as well as surely they must have some "Chinese" shareholders? Maybe the question should be whether the CCP would care enough about 50-60 of its citizens whose overseas assets (i.e. their Australian wineries' profitability) are impacted by such a boycott in response to PRC national policy to reverse its course in an increasingly bigger geopolitical exchange?

It would be interesting to see how close/far "Chinese" owners of the above-listed wineries are to those that designed and implemented the tariffs (as part of a broader national campaign) to run a cost/benefit analysis. After all, boycotting Australian wineries will affect the wineries' revenues which are used to pay the salaries of Australian workers (and thus impacting likely more than 1 person per household for each salary paid), payroll and company taxes, Australian supplies and vendors, etc. That will further negatively impact the very communities already hit hard by the fact that up to 40% of Australia's wine exports are now subject to Chinese tariffs and thus reduced revenues.

Simply raising these points as tariffs and boycotts are not always hurting the intended target or achieving the intended goals, and economic history is full of examples that backfired. Arguably the vast majority of Chinese mainland consumers are not in favor of the tariffs either as they increased consumer prices and narrowed their consumption choices. If you want Chinese tariffs removed then a political compromise -- whatever that may be in the end -- is most likely needed as there's plenty of evidence of how unsuccessful other countries' campaigns to go after those that determine politics has been in the past, and if anything, things have escalated to where what would have maybe worked 10 years ago isn't going to work anymore. I am not passing judgment on right or wrong, just calling out the risks for what they are. Our actions have consequences and regardless of how well-intended they may be, if they are effectively hurting the very people we are intending to help then a different approach should be considered. That said, it's time to open a bottle of fine Australian wine to support the client base of DW8. Feel sorry for the guys unable to get the premium product now and who will have to settle for cheap Spanish wine imports.