Enverro Limited (ASX:ERR) has advised that DateTix Limited has launched DateTix.com, a mobile and location-based online marketplace for on-demand dates.
The company is acquiring DateTix for 12.5 million shares and 12 million performance shares that vest on three key milestones.
DateTix is an open-ended online platform that enables members to meet people in minutes by hosting or applying to dates at specific times and nearby establishments.
It targets the US$5.5 billion a year global online and mobile dating market.
Much of the recent dating industry growth has been driven by Asian markets and its large and growing base of young and affluent consumers.
DateTix will also seek to capture a share of the much larger offline dating services market by strategically leveraging the member base of its online platform to cross-sell and up-sell a wide range of dating services, ranging from singles events to high-end personalised matchmaking services.
It is currently developing both the iOS and Android version of its mobile app, with planned launches in the fourth quarter of 2015.
Enverro is raising up to $3 million through a prospectus priced at $0.40 per share.
Funds raised from the issue will be used to fund the development and marketing of Datetix.
