Yes, it was when it was Ellex Medical, but the sales reps are specific for iTrack (not sure how much cross over if any with laser sales). I'm sure it was not related to Laser sales reps i.e. they started with 4 reps back in 2016 (1H17) when the original iTrack was released.
I don't want to harbour this point, but I think its important to know the history i.e. back in 2016, investors thought they were onto a winner but it was not the case.
I do believe this time it is different i.e. they have learnt from the old device and what works with surgeons.
They also seem to have a very focused sales master plan with existing accounts, inactive accounts etc.
I do believe we are onto a winner this time!
News: EYE Nova Eye Medical To Raise A$8M For Expansion Of Glaucoma Surgical Device Business, page-83
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